The Air Jordan III SE AWOK had a limited, surprise release, made possible by scanning digital and physical posters with the augmented reality SNKRS Cam. The poster, which exists on this page, activated a 3D graphic of the shoe, as well as the ability to purchase.

For those who missed it, the Air Jordan III SE AWOK will be available in North America starting September 7 on SNKRS and at select retailers. On September 6, a special Jumpman x Vogue experience will come to 45 Grand Street in New York City.

Learn more about the Jordan x Vogue collaboration here.

How SNKRS Cam Works:

  1. Download the most recent version of SNKRS App.
  2. Tap into the “Edited by Vogue” post in the SNKRS feed. Then click the graphic that says SNKRS Cam.
  3. Hover your phone camera to target the poster image below.
  4. Unlock early access to purchase the Air Jordan III SE AWOK.