The augmented reality SNKRS Cam provided early access to the Air Jordan III SE AWOK.
The Air Jordan III SE AWOK had a limited, surprise release, made possible by scanning digital and physical posters with the augmented reality SNKRS Cam. The poster, which exists on this page, activated a 3D graphic of the shoe, as well as the ability to purchase.
For those who missed it, the Air Jordan III SE AWOK will be available in North America starting September 7 on SNKRS and at select retailers. On September 6, a special Jumpman x Vogue experience will come to 45 Grand Street in New York City.
Learn more about the Jordan x Vogue collaboration here.
How SNKRS Cam Works:
- Download the most recent version of SNKRS App.
- Tap into the “Edited by Vogue” post in the SNKRS feed. Then click the graphic that says SNKRS Cam.
- Hover your phone camera to target the poster image below.
- Unlock early access to purchase the Air Jordan III SE AWOK.