On October 18, 2016, Jordan Brand celebrated history by making it all over again. At 10:18 am, doors opened to a one-day pop-up shop at 108 Wooster Street, an exclusive location to pick up the recently released Air Jordan I Retro High OG “Bred” and limited run – only 501 pairs – of the Satin Air Jordan Is. It was also the only place to cop the special edition satin jacket – just 54 were released – and the iconic flight suit.

Jordan chopped it up with the fam outside the shop about the significance of the AJ I, what Jordan Brand means to them and the unique and unifying culture of Js.


How’d you find out about the 10.18.16 pop-up?

“I just got to work, was looking on Twitter, and I just happened to see a link, so I sent it out to a bunch of cousins and friends. I decided to just run down real quick, I hopped on the R [train], came downtown from Times Square, and then stood in line. The line was really short — but now it’s a monster.”

How long have you been into Jordans?

“Since I was born. I think the Jordan VIIs with the Bugs Bunny commercial was the first time I really got into it as a little kid. Where I grew up in the projects in Brooklyn, [Jordans] were like the cool status symbol. For me it was like ‘I need these.’ That was our Chanel bag or our Gucci purse.”

How do you work Jordans into your personal style?

“I think they’re just a part of my uniform from elementary school up to high school. In college, I stopped rocking the newer models, but that’s when retros started coming back. I feel like the Jordan I is a staple of any outfit. The Jordan IIIs and XIs are something special. The Jordan VIIIs were huge when I was growing up. They’re just a staple of culture as something you wear.”

What is it about the Is that make them so special?

“It’s a super simple shoe. It’s kind of a variation on the Nike Dunk, but it’s something that you could wear whenever. I could put on an all-black suit, white shirt, black tie, and have on a pair of Jordan Is and have them be a statement piece.”

Does the Bred colorway mean something more to you?

“It’s the original. I’m from New York and I’m a Bulls fan, but everyone I know is a Knicks fan. So it’s like my statement of purpose — I mess with Michael Jordan, Michael Jordan’s a part of my life — and the Breds transcend that.”


How’d you find out about the 10.18.16 pop-up?

“I’m part of a sneaker Facebook group with a bunch of my friends, and they just sent a photo of the tweet. They were like ‘Yo, you need to go because you work right there!’

So you ran here from the office?

“Well—I didn’t run. I walked here calmly.”

How do Jordans fit into your personal style?

“I think it’s a very versatile shoe. It really goes well with so many different outfits. You can dress it up, dress it down, and if you have a more tailored look, you can pair it with some Jordan Is and it automatically gives you some street cred.”

You got the Satin Is and the jacket. What do you think of the apparel line?

“They look really dope. I’m surprised that Jordan Brand was able to keep these under wraps! The satin jacket is really dope. Overall, the collection is very solid. It’s very cohesive—the flight suit is really cool.”


You’re wearing the Breds today. How long have you been wearing Jordans?

“These are from ’94…but I’ve been collecting since probably 2000 or 1999. The sneakers that really got me were the Bred IVs — that made me really love Jordans. And the Cement IVs when they came out in 1999.”

What is it about the Is that makes them so timeless?

“They’re the classics, one of my favorite Jordans. I have the ‘94s, I had a pair of ‘85s. I’ve been into the Is. Certain kicks that I wear just appeal to me more, and when I see something I try to get ‘em.”

How many pairs have you collected?

“Over my lifetime? Man, I can’t say. Fifty plus. Of course — probably a hundred, probably more.”


How’d you find out about the 10.18.16 pop-up?

“I’m in a group chat with a bunch of sneaker heads, so everybody just blasted it, and I ran here.”

What’s your favorite Jordan?

“My favorite Jordan? Oh man… alright, my top three are the IIIs, the Is and the XVIs.”

What’s your most memorable Jordan moment?

“The first pair of Jordans I got were the Jordan XVIIs. It was the ‘Jazz Blues’ ‘I think. I remember my brother really wanted them because they came in this fancy suitcase, and everywhere we went they were sold out of his size. And I didn’t really know anything about sneakers, but because my brother wanted them, I told my mom ‘I think I want a pair too.’ I remember putting them on, going to school, and everybody was looking at my shoes. I liked that feeling.”

You’re wearing the Bred Is today. What’s the significance of that shoe to you?

“I saw that today was 10/18 and I was like ‘Oh man—I gotta wear the Breds.”


How’d you find out about the 10.18.16 pop-up?

“Well I’m a sneaker head. So I follow all the blogs and all that — sneaker head for life.”

What brought you out to the pop-up today?

“I had to buy my 13s — had to get my size! I got the Satins.”

What is it about Jordans that really drew you to sneaker culture?

“I was born and raised into it. I’m 33 years old, I’ve been buying kicks since I was a kid. I love it.”

What’s your most memorable Jordan moment?

“I was a Jordan fan as a kid. My mom’s friend actually worked for Madison Square Garden and got me tickets to one of the playoff games once — that was really dope. After that, I was a Jordan fan for life.”

What is it about the Is that make them so special?

“Because it’s the I. It’s the I. And there’s so much controversy around the Banneds especially, back in the day they made them banned because of a color.”


What brought you out to the 10.18.16 pop-up shop?

“Jordan! I’m a big fan of Jordan.”

When did you first get into Jordans?

“When I was maybe in junior high school, I was a big fan. When I got my first job at a shoe store, I appreciated them a lot more, and I was able to afford them. As a grown man now, I can buy any Jordan I want! I buy ‘em for my kids now.”

How does Jordan connect you to your family and kids?

“It’s nostalgic in a way, but it’s still as relevant now as it was 20 years ago. And the fact that they keep bringing out pretty dope colors keeps people in tune with it. There’s so much competition, and Jordan still amazes me how they sell the same shoe even now that they sold in 1985. People loved Jordans back then, and they love Jordans now.”

What do your kids think of their Jordans?

“They’re five and one [years old], and my kids really prefer character shoes—but I buy them more for me than them!”