“E Tudo Nosso”
Pomb X Jordan for Latino Heritage Month
There’s a common Brazilian expression, “e tudo nosso” that means “it’s all ours: mine and yours”, an expression of unity and hope in tough times.
This expression runs throughout the work of the Brazilian artist Pomb, As we celebrate Latino Heritage Month, Pomb explains the elements in the design he created for a specially designed Air Jordan 1.
Where are you based?
Sao Paulo, Brazil.
What is Jordan culture like in Brazil?
It’s very strong. The people really love their Jordans, and are like: “I’m team Jordan! I’m not a sneakerhead, I’m a Jordan-head!!
Can you take us through your illustration for the Air Jordan 1?
In the bottom of the illustration I drew a girl and a boy, who are contemporary sneakerheads, and who carry all the illustration’s concepts on their back. Throughout the whole picture we see a lot of nature, especially Brazilian birds and plants, which I love drawing and I think represent Brazil very well.
The bull on the left is called “Boi-Bumbá,” a mystical figure of Brazilian folklore. The fish inside the boat on the right represent the culture of fishing, especially in the north of Brazil, where hundreds of species make up the native’s diet. Spread throughout the illustration we have Africans, indigenous people and other ethnicities who, all together, make up the rich variety of Brazilian people.
What about the concept of ‘roots’?
The intricate composition of lines around the characters and elements is called “raízes,” which means “roots,” as in the root of our heritage.
At the top of the illustration, I drew a specific flag that in Brazil is called “Estandarte.” It is a typical carnival flag, which carries the name of the “bloco,” the typical bands that play in this festival.
The Jordan X Pomb Air Jordan 1 is part of a collection of Nike editions available October 13 in celebration of the Latino Heritage Movement at Nike.com. Full list of retailers is below.
1985 Gallery – Los Angeles
Active Athlete – Houston
Centre – Dallas
Denim Exchange – Los Angeles
Drip – Los Angeles
DTS – Chicago
Expressions – Chelsea, Providence, Springfield, Dedham, Cranston, Jamaica Plain
Heist – Westchester
Jako – Philadelphia, Paterson, Elizabeth, Passaic, Perth Amboy, Brooklyn, Spanish Harlem
Jimmy Jazz – Bronx, Brooklyn, Astoria
Jump – Los Angeles
Manny’s – Los Angeles
Millennium – Los Angeles
Moe’s – Astoria
Mr Alan’s – South Beach
Nice Kicks – Los Angeles
Oxford Street – Los Angeles
Premium Goods – Houston
Private – Los Angeles
Sally’s – Los Angeles
Shoe Club – Los Angeles
Shiekh – Los Angeles
Shoe Palace – Los Angeles
Simon’s – Pembroke Pines, Miami, Hialeah
Sneaker Junkies – Rhode Island, Westchester
Succezz – Chicago
Stash – Chicago
Tops + Bottoms – Chicago
True – Los Angeles
Woodstack – Greenpoint
WSS – Los Angeles