Introducing “Jordan Family DNA”

The new film celebrates the purpose, power and character of the global Jordan Brand family.

As a Jordan Brand family, we are united by many things, including hard work, heart and showing up for one another. These qualities define our DNA, through an understanding that with greatness comes service. We’re all here for a reason, and there’s more work to do.

The “Jordan Family DNA” campaign launches with a new film featuring family members from around the world. It’s narrated by WNBA athlete Satou Sabally.

Learn more about Jordan Brand’s community impact work here.