Introducing The Jordan Series 0.1
The new lifestyle silhouette features a series of tributes to important people in MJ’s life.
Behind every great athlete is a supportive village of family, friends and coaches. It was the same for MJ, whose older brother Larry helped him become the fierce competitor we know today. Backyard scrimmages with Larry helped MJ grow his game, giving him unique reverence for his talented sibling.
The new Jordan Series 0.1 silhouette honors the people and the process behind the destination. The first shoe, the “Dear Larry,” is a tribute to big brothers and sisters everywhere, with colors that reference MJ’s high school. The second shoe, the “Dear Mike,” celebrates one’s younger self as the foundation for greatness to come.
The Jordan Series 0.1 silhouette references the AJ1 last and includes vulcanized construction, a premium leather upper and embroidered text on the quarter. Each shoebox comes with tissue paper detailing the design and stories behind the shoes.
The Jordan Series 0.1 “Dear Larry” and “Dear Mike” release June 14 on Jordan.com and from select retailers. The Jordan Series 0.2 will be revealed in Fall 2021.