In 2019, Jordan Brand announced that Zion Williamson was officially joining the family, making him the first Gen-Z signature athlete. Since then, he’s had an incredible debut in the league, played in the Air Jordan XXXIV and XXXV and let fans get to know him through multiple player exclusives. 

Today, at 20 years old, Zion debuts his signature line, starting with the Jordan Zion 1. The result of many brainstorms and wear tests, the Jordan Zion 1 embodies Zion’s out-of-this-world talent and down-to-earth personality. It was designed for his style of play using a full-length Air Strobel, an energy-returning Zoom Air unit, a secure two-loop forefoot band and a re-engineered herringbone traction pattern.

The Jordan Zion 1 debuts with a film celebrating Zion and featuring his younger brother, Noah.


The Jordan Zion 1 “Gen Zion” releases April 29, 2021. 

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Zion 1

'Gen Zion'

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