Introducing UNITE: Community
The third film in the series celebrates the spread of basketball culture.
In September 2019, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the next film debuts, narrated by DJ Khaled and featuring Jordan Brand friends and family: Virgil Abloh, Carmelo Anthony, Mookie Betts, Luka Dončić, Billie Eilish, Blake Griffin, Rui Hachimura, Jim Harbaugh, Harlem Children’s Zone, Spike Lee, Les Twins, Tyrann Mathieu, Aleali May, Kylian Mbappé, Maya Moore, Nas, Chris Paul, Kia Nurse, Paris Saint-Germain F.C., Travis Scott, Nigel Sylvester, Teyana Taylor, Jayson Tatum, Michael Thomas, Kemba Walker, Russell Westbrook and Zion Williamson. The film, which starts with MJ’s historic 1988 NBA All-Star free-throw dunk, shows how basketball culture extends far beyond the court.