Introducing UNITE Pt. II
The second film in the series celebrates basketball culture.
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the second film debuts with the following message: In this family, no one flies alone.
The film, which has city-specific cuts for Chicago, New York and Los Angeles, includes the following athletes and artists: Zion Williamson, Rui Hachimura, Jayson Tatum, Virgil Abloh, Travis Scott, Nas, Teyana Taylor, Ghetto Gastro, Hiromichi Ochiai, Edison Chen, Easy Otabor, Blue The Great, Melody Ehsani, Engelwood Barbie, Bilqis Abdul-Qaadir, Evan Mock, DJ King Marie, Rockie Fresh, Briana King and the Harlem Children’s Zone. It was directed by David M. Helman with music by Murcof and Citizen Boy.
Look forward to more UNITE films in the coming months.