WHY NOT? UNITE
The third film in the series champions youth empowerment and Russell Westbrook’s “Why Not?” message.
In September, Jordan Brand introduced UNITE, a new film series about the unifying power of basketball. Today, the third film debuts, starring Russell Westbrook, his family members, Kia Nurse and youth from the Los Angeles area, with voiceovers from Russ’ best friend and family members and music by Nipsey Hussle. It was directed by Dexton Deboree and filmed in multiple locations throughout Los Angeles, including Jesse Owens Park, where Russ learned how to play basketball.
Look forward to more UNITE films in the coming months.