UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film, UNITE: Chapter One, is directed by Adam Tillman-Young, narrated by North Carolina’s illest, MC Rapsody, and scored by the Dap-Kings. It introduces Jordan Brand family members, Rui Hachimura, Kia Nurse, Jayson Tatum and Zion Williamson, alongside talented young athletes from all walks of life.

The message of the first film is central to the goals and beliefs of our Jumpman community: “Impossible Alone. Possible Together.”

It’s a rallying cry for inspiring and empowering the next generation to never fly alone.

Below is the UNITE manifesto.


We are Jumpman.
Representing a higher standard everywhere we are, with an unapologetically fearless mindset.
We know that true “greatness” is more than a destination, it’s a journey.
On our flight,
We defy the gravity of everything that weighs us down.

No matter our goals,
We achieve success on our own terms,
And we never fly solo.
We stand before you, sharing a common belief:
Impossible alone, possible together.

Unite.


Look forward to more UNITE films in the coming months.