Illustrations: Adam Easterling


Whether it was being on fire by catching the hot hand or finding the fire within himself to compete, MJ’s ability to turn up on the biggest stage was unmatched. And for the first half of the 1989-1990 season, he blazed through opponents with the Air Jordan IV “Fire Red” on his feet.

Being regularly on fire is a shared attribute within the Jordan Brand family. Some call it clutch, others call it catching fire, but the world’s greatest athletes all know what it feels like.

To celebrate the release of the Air Jordan IV “Fire Red,” Jordan Brand athletes reflect on the moments that pushed them to that rare level of competitive fire.



 


 


 


The Air Jordan IV Fire Red is available starting November 27 on SNKRS, Jordan.com and from select retailers.

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AIR JORDAN IV

'Fire Red'

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