Own The Game: Russell Westbrook
Learn how Russ owns chaos as both an athlete and designer ahead of the NBA All-Star Game in Charlotte.
Introduction By: Scoop Jackson
“Own The Game” is a series spotlighting the boldness and fearlessness of Jordan Brand family members.
Westbrook owns the game through CHAOS — raw, relentless, brilliant, controlled chaos. Russ has a drive that is so him-against-the-world, you’d think the game did something to him instead of for him. Desire is worn on his sleeve — straight passion, a passion misunderstood — as an MVP having to prove himself every night in ways only few before him ever have.
His pursuit of greatness is brilliantly chaotic; he bleeds emotion with every dunk, assist and rebound. Triple-doubles being his norm, you’d think that would be enough. Proof you don’t know Russ. He owns the TUNNEL. He makes going to work a must-see event. Fashion on fleek. No one can imitate or duplicate him. He flies his own flag and marches to his own anthem.
It’s why he stays so loyal to OKC, why he’s straight up with the media, why he brings his son with him to games. The emotional connection to all of this is what makes Russ continue to do Russ. Like a wolf — no apologies, no regrets, no B.S. And when you are able to do you at the level Westbrook has since day zero, why not use the noise to feed your power? Bring the noise, own the Chaos.
Off the court, Russ owns the game as a designer and “fashion king,” as he says. His Why Not? Zer0.2 “Own The Game” is a perfect example — a shoe born from his bold, experimental style.
The new Why Not Zer0.2 “Own The Game” colorway takes Russ’ fashion-forward, unpredictable design instincts to a new level, timed to his eighth NBA All-Star appearance.
Russ wanted to clash different forms of camouflage, elephant print and colors like University Red and Lime Green to irreverently “turn up” all aspects of the shoe.
“Why Not?” leads Russ’ vision for his Jordan Brand performance shoes, lifestyle sneakers and apparel collections, as well as his foundation. The toes of each WN0.2 have Why Not? etched into them, applied from one of Russ’ design session sketches.
Whereas the WN0.2’s first, “Future History” colorway referenced various team colors worn by Russell Westbrook since high school, “Own The Game” aims to be the brightest, loudest shoe on the court — a way for Russ to show his unique ability to own the chaos.
The Why Not? Zer0.2 “Own The Game” is available starting February 17 on SNKRS and from select retailers.