Rui Hachimura starts the new season wearing the Air Jordan XXXV in exclusive player edition (PE) styles. This year’s pairs evolve from last year’s PEs, which paid tribute to his team and heritage. Of what’s important to him in a game shoe, Rui says: “I move a lot, so I need my performance shoe to be comfortable and light. Having Air Jordan XXXIV PEs in my first year was big for me, and now I’m excited about the XXXV.”

Here is a running list that’s being updated throughout the season.

Air Jordan XXXV “Animal Instinct” PE

3/29/21: The Air Jordan XXXV “Animal Instinct” PE references bulldogs as well as Rui’s quick instincts on the court.

Air Jordan XXXV “Cherry Blossom” PE

3/21/21: The Air Jordan XXXV “Cherry Blossom” PE references the famous cherry blossoms in both Japan and Washington, D.C., both of which typically bloom in March. They are symbolic of hope and friendship.

Air Jordan XXXV “Hinamatsuri” PE

3/12/21: The Air Jordan XXXV “Hinamatsuri” PE references Japan’s annual Girls’ Day and the bright red fabric used for celebratory displays.

Air Jordan XXXV “Team Colors” PE

1/8/21: The Air Jordan XXXV “Team Colors” PE emphasizes the red and white from Rui’s team colors.

Learn more about the Air Jordan XXXV on Jordan Collection and find your pair on