On the day of Public School’s New York Fashion Week presentation, PSNY co-founder Dao-Yi Chow shares the inspiration for the show and the significance of its chosen venue, in historic Five Points in Chinatown, NY.

Images below feature pieces from Jordan’s second collaboration with PSNY, which debuted in the label’s NYFW Spring 2018 presentation today. Photography and collage by Bon Duke in Chinatown, NY.


Picking up from last season’s socially conscious show, the Spring 2018 collection is a return to the psyche of the immigrant living here in the US.

As native New Yorkers, we’ve seen the profound effect that immigrants have had on contributing to our city and to our diverse communities.

They are newsstand owners, taxi drivers, restaurant operators, seamstresses and small shop-keepers. They are our parents. Often unseen, passed-by, overlooked and taken for granted, the work and output of these immigrants has enabled their children and the next generation of thinkers, creatives and entrepreneurs.

They are the restless energy that drives the city, the pulse and the instinct—laying just below consciousness but forever beating. Strong. Fast. Determined.

The backdrop of this season’s show is Chinatown, one of the most enduring and distinguishable neighborhoods in NYC. However, the significance of choosing this location is not limited to its Chinese constituency but speaks to the city’s collective immigrant population.

The historical context of Chinatown, specifically Five Points (the infamous meeting grounds for the cities immigrant population of Irish, Italian, Pole, German as well as Chinese and African-Americans in the mid 19th century located around the corner from the show site), sets the stage for our homage to the tremendous contribution of immigrant businesses and communities throughout the city.

This season’s collection, entitled “Come Again” was inspired by the unique crossroads of tribes and cultures found here in NYC. It’s a play on the ubiquitous plastic shopping bags utilized by all the city’s small business owners and a symbolic welcoming gesture to all those who have helped build the city’s diverse landscape.

They are welcome here, time and time again. It’s also a play on the Jamaican Patois saying, doubling as a challenge to anyone trying to discredit the value or contributions of the immigrant.

Spring ’18 also features our 2nd collaboration with Brand Jordan highlighting our deep connection to sport and street, things that we grew up with here in NYC and are forever imbedded in our subconscious.

Much like the non-stop work ethic and passion of the immigrant experience, this collection represents the innate functionality and aspiration that is PSNY x JORDAN.

The PSNY X Jordan capsule is available in select retailers:

Bergdorf Goodman

Kith NYC

RSVP Chicago

A Ma Maniere

Union LA

Nike Lab NYC

Haven Canada

Wish Atlanta

Bodega Boston

Cncpts Boston

Social Status Charlotte

St Alfreds Chicago

32 South State Chicago

Xhibition Cleveland

Social Status Houston

Blends LA

Undefeated LA

Politics LA

Feature Las Vegas

Oneness Kentucky

Shoe Gallery Miami

Solefly Miami

Cncpts NYC

Crème Norfolk VA

Trophy Room Orlando

UBIQ Philly

Social Status Pittsburgh

The Darkside Initiative SFO

Capsule Toronto

Livestock Toronto

306 Yonge Toronto