Words: Tara Aquino

Photos: @RavieB

Sashà Elina De Oliveira grew up wearing Jordans. The 28-year-old stylist has fond, childhood memories of going to Toronto malls with her uncle and cousins, where they’d regularly cop the freshest sportswear and sneakers. In fact, her first pair of sneakers was an Air Jordan II Low, inspired by her uncle, who regularly wore a black and red high-top pair.

It wasn’t until Sashà left for college in Florida that she realized the importance of those memories. While studying sports medicine, Sashà worked retail jobs and began looking at fashion in a new way. She loved the creativity in styling so much that she moved to New York City to make it her career.

It was in NYC that Sashà figured out how she wanted to style, by bridging nostalgia for the past with excitement for the future. “I like to stay true to who I am,” says Sashà. “I’m inspired by the ‘90s, but I also like holding onto older things that inspire me so that I can mix them with things I see now. It’s old school and new school coming together.”

When styling others, Sashà applies the same guiding principles. “It’s a matter of mixing their style and vision and creating a perfect balance between what they want and what I see,” says Sashà. “That’s why I love the Air Jordan IV,” she adds. “You can dress it up and dress it down. The black and red profile makes the look strong, while the hint of gray makes it feel cozy. The Breds are respected. It shows that she knows what’s up.”

Here, Sashà breaks down the four looks she put together and modeled for the Air Jordan IV “Bred.”


RAIDING MOM’S CLOSET

“The Chicago jacket has been my mom’s forever, which is why the white is discolored a little bit. My mom would wear it on Saturdays when she’d get her nails done, go to the grocery store or drive to see my cousins on the weekends. She’d even pair the jacket with a shirt, sports bra, bike shorts and sneakers for the gym, which is now a weekend ‘fit for me, too. On a nice, hot day, if I was going to a BBQ or hanging with my friends in the summer, I’d take the jacket, tie it around my waist and throw on the AJIV Breds to match the color. I like seeing how happy my mom gets when I wear something from her closet.”


ELEVATED COMFORT

“I love the way this matching outfit is constructed. When I do oversized looks, I try to have something that’s fitting. I’d wear this at a fashion show in Paris or something with a similar atmosphere. This is me going more elevated, but at the end of the day, I still want it to be streetwear. It goes perfectly with the AJIV Breds, because it gives the look a solid, dark contrast to the lightness of the fabric. Black sunglasses balance it out. You can easily recreate this with random pieces that match from a boutique or thrift store.”


OLD SCHOOL VS. NEW SCHOOL

“This is a perfect example of old school versus new school. I love overalls and wear them all the time. Mixing the rare jacket with the overalls is a little crazy, because so many people would wear it as a ‘going out’ outfit. Paired with the AJIV ‘Bred,’ it becomes an outfit I would wear if I was running around or going to a concert. It’s comfortable but still fashion — and still me. Re-creating this is super simple and affordable. You can wear any bomber and pair of overalls with the ‘Bred’ IV or any Air Jordans, for that matter.”


UNEXPECTED TEXTURES

“For this look, I tailored the velour pants to make them more of a women’s trouser, and I paired the silk button-up with a bra underneath so that it’s not so menswear. The whole outfit is unexpected, which goes well with pairing the soft texture of the pants with the suede texture of AJIV Breds. That’s what makes it perfect for wearing to a nice dinner or beauty event, which tend to happen a lot for me in New York. The Breds accent the look while bringing it down to Earth.”


The Air Jordan IV “Bred” is available globally in unisex sizing on Jordan.com, SNKRS and at select retailers starting May 4. Learn more about the Air Jordan IV on Jordan Collection.

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