Jordan Brand’s new Jordan Modern sneakers were made for stylish city-dwellers worldwide. Built for busy lives, they were designed to prioritize comfort and versatility. Below, stylists, artists and designers in Toronto, NYC and L.A. show us how they “own the city” wearing each new silhouette.


Toronto is a multicultural city that built on the energy of collaboration and diversity. Toronto style is about continually redefining the norm by finding new meaning from past traditions. At the same time, individuality is important, whether it be pushing boundaries or simply staying true to oneself.   

Jalen Nelson, a stylist from Toronto, styles himself wearing the Jordan Apex-Utility.

Eric Richards and Rahul Madan, stylists and designers from Toronto, style themselves wearing the Jordan Proto-Max 720.

Ahniel (Rickz) Lee, a fashion designer born in Jamaica, styles himself wearing the Jordan Proto-Max 720.


In NYC, one’s style can change depending on the day or even the hour. Despite that, New Yorkers are known for owning what they wear unapologetically. Jordan Modern embodies the freedom and NYC grit that can be seen throughout the boroughs — from Harlem to Brooklyn and everywhere in between.

Jay West, a DJ and producer, styles himself wearing the Jordan Proto-Max 720.

Mike Nash, a Harlem native and visual artist, styles himself wearing the Jordan Proto-Max 720.


Those who dwell in Los Angeles are used to dressing for the heat and bringing the heat on-foot, too. L.A. has that “next up” spirit everywhere you go, with residents who are constantly creating new paths to success. L.A. is about sharing confidence and storytelling through style.

Mamadou Bah, a fashion designer from Conakry, Guinea, is styled by Janae Roubleau wearing the Jordan Apex-Utility.

Daniel Buezo, co-founder of Kids of Immigrants, is styled by Debbie Gonzales wearing the Jordan Proto-React.

Sheron Barber, a fashion designer from Camden, New Jersey, is styled by Taisha Suero wearing the Jordan Apex-Utility.

The Jordan Proto-Max 720 is available globally starting March 21 on SNKRS and at select retailers.

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