The 2019 Chinese New Year Collection
Check out the special-edition AJXII, AJXXXIII and apparel.
During the last two decades that Jordan Brand product has been available in China, starting with the Air Jordan XII in 1997, the brand has been continually inspired by the country’s people, culture and love of the game. In recent years, these inspirations informed the first-ever Chinese New Year product, with details that referenced the Chinese Zodiac calendar and various festivities and traditions.
For the 2019 “Chinese New Year” collection, Jordan designers were first drawn to the storytelling practice of ancient Chinese patchwork and quilting (also known as 百家衣 / baijiayi). For centuries, Chinese patchwork has been given to children as a symbol of prosperity, strength and appreciation. Quilt pieces are sourced from multiple families in a community, which earned the patchwork a nickname, the “Hundred-families” robe.
The design team applied this narrative method of collaged scraps to the creation of a geometric print that lines the classic Air Jordan XII, the new Air Jordan XXXIII innovation and collection apparel. Both shoes have a black and gold color combination with “reveal” elements for the print that allow it to be seen and worn in different ways — a first for the Jordan Brand “Chinese New Year” collection. The patchwork print includes references to all 12 animals in the Chinese Zodiac, and both shoes have a remixed, digitized “23” meant to resemble 2019’s “Year of the Pig” zodiac sign. On the apparel, the print is incorporated down the arms and legs.
The 2019 Jordan Brand “Chinese New Year” collection is available starting January 3 at select retailers in Greater China. The collection will also be available in North America at select retailers and on SNKRS starting February 5.