Chinese New Year celebrates the beginning of the new lunar year with cherished traditions and festivities. One such event is the temple fair, or miaohui, a colorful series of rituals and activities. Temple fairs, and the joy around them, were the inspiration for this year’s Jordan Brand Chinese New Year Collection, which includes references to firecrackers, spring blossoms and symbols of good luck. The collection also nods to MJ’s explosive energy on the court, and the heat he wore on his feet, with a bold “caution” graphic and his signature.


 

The Air Jordan V Low has decorative patterns and a secondary layer that reference firecracker graphics when torn away. It has an aged midsole and glow-in-the-dark rubber outsole pods. It also comes in a laceless “Little Flex” kids’ version.

The Air Jordan XXXV also has a secondary layer referencing firecracker graphics.

The Jordan Delta Breathe references spring blossoms and has a UV-activated, color-fading Nike Swoosh.

The Air Jordan I Low OG references the “Year of the Ox” using a jacquard pattern, gold foil accents and Bred-inspired color-blocking. It comes with a removable red bracelet and a red packet containing a collectible card, both inspired by Chinese gifting traditions that symbolize good luck.

The 2021 Jordan Brand Chinese New Year apparel includes fleece hoodies, cotton cargo pants, washed knit tees, a woven jacket and a woven dress.


The 2021 Jordan Brand Chinese New Year Collection releases globally starting January 14, with additional pieces, including the woven jacket, woven dress and Air Jordan I Low OG releasing on January 31.

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