The Cactus Jack crew doesn’t just have their fingers on the pulse of today’s culture; they’re the ones making the pulse skip a few beats. Founded as a label and creative collective by Travis Scott in 2017, those part of it have mastered the art of giving people what they want before they even know they want it.

The group includes four creatives featured in this season’s Jordan Modern campaign: Bloody Osiris, Chase B, Don Toliver and RaysCorruptedMind. Working together with Travis, the Cactus Jack collective is a multidisciplinary force that’s just getting started.

Below, get to know the Cactus Jack crew with behind-the-scenes photos from the Jordan Modern campaign.


 

Bloody Osiris

Bloody Osiris isn’t interested in social norms or fitting into others’ expectations. He styles, designs, models and creates based on what he instinctively likes. It’s like an energy that he surrounds himself with. Bloody thrives on the competitive nature of New York City, where he’s based, yet thanks to social media, he’s highly influential to others. Bloody is well-known for pairing Air Jordans, such as the AJXIV, with futuristic styling to create outfits that most wouldn’t even consider. He has a mentality of staying authentic — something he hopes to instill in the youth.

Bloody Osiris wears the Jordan Proto-React.

Chase B

Chase B is a DJ and producer who developed his craft at Howard University, where he had his own radio show. After his family briefly left the Houston area for Philadelphia, he returned to Texas and grew up down the street from Travis in Missouri City. Chase’s family is from the East Coast, so his Southern swag is also matched by an ahead-of-the-curve city flair. A collector of Air Jordans with the “Nike Air” on the back, Chase has played a pivotal role in the development and creation of Cactus Jack Records. He also ensures that the crew plays ball on the road.

Chase B wears the Jordan Apex React.

Don Toliver

Born to a musician father, Don calls his music style “melodic hip-hop soul.” And despite releasing his debut solo project just last year, he’s already broken into the mainstream, partly thanks to an appearance on Travis’ Astroworld. Travis has called Don a “Houston legend” and signed him to Cactus Jack Records. Growing up in southwest Houston, Don fell in love with the sneaker culture from an early age and regularly tags himself a “Nike Boy” on social media.

Don Toliver wears the Jordan Apex React.

RaysCorruptedMind

Despite no formal training or education, Ray and his photography have spread like wildfire during the past few years, which includes billboards he shot for Nike in NYC. After moving to NYC, Ray began photographing Bloody Osiris, and his art caught the attention of musicians, Travis included. While Ray captures action-packed moments, his personality is quiet and humble; he’s previously noted that all he needs on a big photoshoot is some water and candy. Ray has done several shoots with the NBA and Air Jordan.

RaysCorruptedMind wears the Jordan Proto-Max 720.


The Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React release throughout the Summer 2019 season on Jordan.com and at select retailers.

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JORDAN PROTO-REACT

'LIGHT CREAM/CLUB GOLD'

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JORDAN PROTO-MAX 720

'BLACK/UNIVERSITY RED'

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JORDAN APEX REACT

'BIO BEIGE/SAIL'

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