Words: Brandon “Jinx” Jenkins

Bloody Osiris contains multitudes: hip-hop’s ingenuity and fashion’s flamboyance paired with youthful swagger and the lightning-fast pace of a New Yorker. The combination of these ingredients has made him a one-of-a-kind stylistic force — one who looks like he’s time-traveled from the future to reside in Harlem.

Bloody, a 24-year-old Renaissance man, has built a varied and robust résumé in a short amount of time. He’s walked the runway for luxury fashion houses as a model. He’s styled some of today’s most influential artists, including Travis Scott. He’s designed apparel. He’s the secret weapon-slash-muse for many of today’s most visible, creative fixtures in footwear, apparel and art.

The Jordan Proto-Max 720

Throughout his work, it’s clear that Bloody has a healthy love for Jordans. He distinctly reps and personalizes models like the Air Jordan 14, 15 and 17. When he was younger, he spray painted his Air Jordan 18s black when everyone else was rocking the white and blues. When asked about his affinity for these kinds of silhouettes, he’s said, “They’re hard, they’re sleek. I really like that about them. They look futuristic. They actually look like the ’90s rendition of what the future should look like.”

Bloody’s defiant approach and strong track record has pushed him to a new height, as he’s now featured in the new Jordan Proto-Max 720 campaign. Like Bloody, this shoe is the result of several intricate ideas and materials converging to create something new. The Proto-Max 720 has the latest Nike Air innovation, 720, along with a textile upper that’s flexible and lightweight.

Bloody Osiris behind the scenes at the Jordan Proto-Max 720 campaign shoot

While on set, sporting the Gym Red colorway of the shoe, Bloody spoke to a shared value system with Jordan Brand. “This is actually big for Jordan, to be making these more fashion-geared, sleek silhouettes,” he says. “That’s what I was trying to do when I first started wearing Jordans. I was trying to make Jordans feel like a high-fashion thing, as opposed to [just] basketball.”

Bloody, likely already planning future maneuvers — including trips back to China, where he feels most inspired — sees this as a win for Jordan Brand going forward. “It’s good that Jordan Brand is moving in this direction,” he says.

For Bloody Osiris, versatility is as important as being ahead of the curve.

The Jordan Proto-Max 720 is available starting March 21 on SNKRS and at select retailers.

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