Barely out of his teens and already equipped with full-grown power, Zion Williamson is often described as a phenomenal, once-in-a-generation talent. After all, he is the youngest NBA All-Star since LeBron James, the youngest player to score 20 points in seven straight games and the first Gen-Z signature athlete. Beyond his own accomplishments, the leader of basketball’s new generation is heavily invested in the next one. 

The Jordan Zion 1 “Noah” colorway was inspired by Zion’s younger brother, who is 13 years his junior. When Noah visited the MJ building on Nike’s campus, at the age of five, he was given crayons and a pair of white Air Jordan Is to decorate. “I was just trying to put all of the colors on it,” Noah remembers. The vibrant concept was first revisited for an Air Jordan XXXIV “Noah” PE; now, there’s also a striking version of the Jordan Zion 1 dedicated to Noah, a colorway that Zion says will continue going forward. “It goes beyond just a little kid’s scribbles,” Zion explains. “Noah just lights up any room he goes into. He has to be the most confident kid I’ve ever met in my life.”

Despite his youthfulness, Noah has been a constant, visible presence during Zion’s rise to professional stardom. He slept peacefully on Lee “Coach” Anderson’s shoulder while he paced the sidelines, coaching Zion’s amateur team in a roaring gym. Noah was at the NBA Lottery, fist-bumping his big brother before he was chosen as the top pick. At the NBA draft, Noah arguably stole the show with a tiny, crisp black suit and bow-tie ensemble. And when Zion saw his signature shoe for the very first time, there was one special person he wanted to show it to. “Noah, what you think?” he asked.


The Jordan Zion 1 “Noah” releases May 19, 2021.

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