Emrys Dadeke On Mentorship
Nicolas Batum’s basketball mentee talks about learning from the Jordan Brand family member, being “here for a reason” and the new Jordan x FFBB collection.
Welcome to the Jordan Family
BUILDING A MONUMENT TO STREET BALL: QUAI 54 PARIS
The founders of one of the world's biggest street ball tournaments talk about the evolution of the culture in Paris. Shot by Kevin Couliau.
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Welcome To The Family, Nigel
The professional BMX athlete and creator reflects on the three-year anniversary of his Air Jordan I collaboration and talks about joining the Jordan Brand family.
Luka Dončić On His New Logo & AJ36 “Global Game” PE
The Jordan Brand family member talks about the new game shoe, making the cover of NBA 2K22 and more.