Bismack Biyombo at Quai 54
The Jordan Brand family member explains why he came to Paris to compete in the annual streetball tournament.
Josman at Quai 54
The Parisian rapper talks French basketball culture and growing up with Jordan Brand.
The 2018 Jordan “Quai 54” Collection
This year’s footwear and apparel are inspired by the vibrance of Parisian basketball culture.
BUILDING A MONUMENT TO STREET BALL: QUAI 54 PARIS
The founders of one of the world's biggest street ball tournaments talk about the evolution of the culture in Paris. Shot by Kevin Couliau.
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