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THE ONES

“The Ones” celebrates a new generation of defiant, talented individuals.

  • 2020.05.14
    Culture

    Game Worn: Brandon “Jinx” Jenkins Stays Present in the Jordan Delta

    The multi-hyphenate talks about his career on- and off-camera and how he balances a busy lifestyle.

  • 2019.12.07
    Culture

    The Fearless Ones: Edison Chen

    The CLOT co-founder and streetwear connoisseur talks about his new Air Jordan I collaboration.

  • 2019.12.07
    Culture

    The Fearless Ones: Chris Paul

    The Jordan Brand family member talks about defiance, fatherhood and the Air Jordan I.

  • 2019.11.27
    Culture

    The Fearless Ones: Maison Château Rouge

    The Paris-based brand bridges influences from Senegal and France.

  • 2019.11.21
    Culture

    The Fearless Ones: Facetasm

    Founder Hiromichi Ochiai talks about his Tokyo-inspired brand and designing an Air Jordan I.

  • 2019.11.13
    Culture

    The Fearless Ones: Ghetto Gastro

    The culinary visionaries talk about bringing the Bronx to the world and their new Jordan I Low React collaboration.

  • 2019.11.11
    Culture

    The Fearless Ones: Melody Ehsani

    The designer talks about finding her purpose and the inspiration behind her new Air Jordan I collaboration.

  • 2019.11.08
    Culture

    The Fearless Ones: Blue The Great

    The artist talks about taking risks and how he manifested his Air Jordan I collaboration.

  • 2019.10.29
    Culture

    The Fearless Ones: Victoria Canal

    The singer/songwriter talks about growth, having a service-oriented life and the importance of bringing Nike FlyEase to the Air Jordan I.

  • 2019.10.18
    Product

    Get To Know The “Fearless Ones”

    The continued evolution of the Air Jordan I comes with new styles and collaborations for Holiday 2019.

  • LOAD MORE POSTS »

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Zion on the Jordan Zion 1 “Gen Zion” Colorway

Watch Zion Williamson detail the classic, foundational story behind the black-and-white “Gen Zion” colorway.

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